WE EMPOWER FOUNDERS TO BUILD THEIR LEGACY

You Don’t Need More Advice: You Need a Place To Process Information & To Create An Action Plan

Not Too Crazy is a space where founders can have deep introspection, community support and gain hands-on knowledge to leave with actionable steps.

Founded by Natalie Pan, Executive Coach and Community Builder, it’s a place that thrives on active participation and meaningful engagement. Natalie believes in a culture rooted in action, integrity, and reciprocity—giving before taking. Through one-on-one coaching, dynamic workshops, hackathons, pitch deck challenges, and a strong community foundation, Not Too Crazy empowers founders to grow and succeed.

PROCESS & TAKE ACTION

Taking time to slow down, can help you speed up. Coaching is a structured approach to help you take decisive action. Through curious questioning coaching can help you see clearly, reframe thoughts, brainstorm actionable steps, and overcome blockers.

We support founders in a number of ways, ensuring that they build resilience, be accountable, and stay the course to building their startup.

01

1-on-1 Coaching Packages

02

Founder Masterminds

03

360 Leadership Assessments

SERVICES

04

Events & Workshops

FOUNDER CHALLENGES

Isolation

Uncertainty

Inner Critic

an abstract photo of a curved building with a blue sky in the background


Natalie has been instrumental in helping me navigate a complex situation by exploring my feelings and visualizing different paths. Her empathetic and non-judgmental approach allowed me to delve deeply into my emotions and understand various perspectives. Through insightful questions and thoughtful guidance, Natalie helped me identify the most optimal path that aligns with my values and goals. Her dedication and personalized approach made me feel supported and confident in my decision-making process. I highly recommend Natalie Pan to anyone seeking clarity and direction in their life.


Mariane Bekker
CEO, Women Founders Bay


Natalie helped me understand the value an executive coach can provide. She was effective at helping me to more clearly define my goals and then plan a path to get to them. Most importantly, she did a good job of holding me accountable for results. Highly recommend!


Daniel Theobald
Co-founder, President MassRobotics
Founder, Chairman Vecna Robotics
Founder, CEO Mekable

★★★★★
★★★★★
★★★★★


Natalie's sessions have been game changing. Period. She managed to strike that critical balance between giving me my own space to think and challenging those subtle assumptions that are so so important to challenge.

The results have been phenomenal, and in hindsight I view our sessions as pivotal to my founder journey. Especially since I found her during that moment where you have to decide to get over the hump or quit.

Natalie's help is why I didn't quit.

Harsha Goli
Founder

I received a two-hour coaching session from Natalie and I have to say, it blew my socks off!!! Really. Transformational! Something exceptional. Natalie is a world-class Listener and profoundly sensitive and intuitive coach. I'm extremely grateful for having had this opportunity to be in Natalie's presence and experience her perfect, incisive questions. I can highly recommend Natalie's coaching service. It opened doors for me, it can open doors for you. Thank you, Natalie!

Diana Canant
Founder, CEO, Program Director
LifeSpheres

★★★★★
★★★★★


Natalie is a very empathetic and attentive listener who applies her many years of experience and knowledge gathered in coaching a vast range of leaders. Whether you’re first time founder, or seasoned executive, I highly recommend Natalie’s coaching sessions to help you get clarity and focus on what’s important.

Babak Rasolzedeh
AIML @ Apple
Product Leader, Startup Advisor


Personalized feedback and Natalie's seemingly endless patience and ability to provide a supportive and non-judgmental space. She also always keeps her eye on what's important and guides the conversation back to the focus area.
Her ability to address personal and romantic issues impacting my productivity makes her coaching invaluable.

Dr. Ulrich Keller
Ex-Chief of Staff at Google

★★★★★
Testimonials